Service

Performance Marketing

Paid media managed against profit rather than clicks. I audit what you are running, fix what the numbers are hiding, and rebuild campaigns around the customers who are actually worth acquiring.

Book a free call Send an enquiry

Most accounts are not short of traffic

They are short of an honest answer to one question: which spend produces profit? Almost every account I open has the same three problems underneath it — conversion tracking that double-counts or misses entirely, a structure built for a catalogue that has since changed, and a bid strategy chasing a target nobody has revisited in a year.

Until those are fixed, optimising is guesswork dressed up as analysis. So that is where I start, every time, before touching a budget.

Step one Measure properly

Fix what the account reports before changing what it does.

Step two Cut the waste

Find the spend producing nothing and stop it. Usually the fastest win available.

Step three Scale what works

Push budget into the segments that clear your margin, not your CPA target.

What the work covers

Account audit

Structure, match types, negatives, asset groups, audience signals, bid strategies and budget allocation — reviewed against what you actually sell and what it costs you to deliver.

Conversion tracking repair

Nearly every audit turns up tracking that inflates or loses conversions. Fixing it usually changes the picture more than any bid change would. More on tracking.

Search & Performance Max

Search campaigns built around genuine commercial intent, and PMax asset groups given the signals and exclusions they need so they stop cannibalising your brand traffic.

Shopping & feed work

Titles, attributes, custom labels and feed rules — the unglamorous work that decides whether Shopping is profitable. More on e-commerce.

Meta Ads

Prospecting and retargeting built on clean event data, with creative testing structured so you learn something from each round instead of just rotating images.

Budget & bid strategy

Target ROAS and target CPA set from your actual margin and close rate, then reviewed as the numbers move — not set once at launch and forgotten.

How an engagement runs

Free 30-minute call. Your business model, current spend, targets and where it hurts. No obligation and no deck.
Performance audit. I go through the accounts properly and come back with what is broken, what it is costing you, and what I would do first. The audit stands on its own — you can act on it with or without me.
Roadmap. Optimisation priorities, channel strategy, audience segmentation, bid approach and tracking fixes, with expected impact and realistic timelines.
Implementation. We build and optimise. You get a weekly dashboard and a monthly strategy review in plain language.

What you can expect from me

A flat fee agreed up front, never a percentage of your ad spend
Everything built in your accounts, under your billing, yours to keep
Weekly reporting that says what changed and why, not a screenshot of the platform
An honest answer when a channel is not working, including when that means less budget for me to manage
IST hours with overlap into UK, EU and GCC time zones

Who this is for

E-commerce brands spending enough that a percentage point of ROAS matters, and service businesses where one good lead pays for a month of ads. If you are pre-launch with no data and no budget, an audit or a free tool will serve you better than a retainer — I will tell you so on the call.

Frequently asked questions

Which ad platforms do you manage?

Google Ads is the core: Search, Performance Max, Shopping, Demand Gen and YouTube. Meta Ads (Facebook and Instagram) alongside it where the audience is there. I would rather run two channels properly than six badly, so I will usually recommend consolidating spend before adding a platform.

What is the minimum ad spend you work with?

There is no hard floor, but below roughly $2,000 a month there is not enough data for the optimisation work to pay for itself, and you are usually better served by a one-off audit and a setup you run yourself. Above that, management earns its fee.

Do you charge a percentage of ad spend?

No. Percentage-of-spend quietly rewards me for spending more of your money, which is the opposite of the incentive you want. I work on a flat monthly retainer or a fixed-scope project fee, agreed before anything starts.

How long before I see a difference?

Tracking and structural fixes usually show up in the first two to three weeks — often the first visible change is that your reported numbers finally match reality. Meaningful movement in ROAS or cost per acquisition typically takes one to three months, depending on spend level and how much history the account has.

Will you work with my existing agency or in-house team?

Yes. A good part of my work is alongside an in-house marketer or as the paid-media specialist inside an agency's delivery team. I am comfortable being the person who does the work, or the person who reviews and directs it.

Do I keep ownership of the accounts?

Always. Campaigns are built in your Google Ads, Meta and GA4 accounts, under your billing. If we stop working together you keep everything, including the tracking setup and the documentation.

Let Me Help You Grow Your Business.

Book your free performance analysis call. No pressure, no obligations, just honest insights about your marketing performance.

Let’s Talk