White-Label PPC & CRO Specialist for Agencies

Why agencies bring in a specialist

Most agencies are strong at creative, web build or SEO and need paid media or tracking for some of their clients — but not enough of it to hire a senior specialist full-time. The usual alternatives are a junior who learns on client accounts, or a large white-label factory where nobody senior ever looks at the account.

I sit between the two: one senior person who does the work personally, on a small number of agency accounts at a time.

What I take on

• White-label Google Ads management — Search, Shopping, Performance Max and Demand Gen, managed in the client's own account under your agency's MCC.
• White-label Meta Ads — Advantage+ shopping campaigns, catalogue ads and lead campaigns, with the Conversions API set up properly.
• White-label conversion tracking setup — GA4, Google Tag Manager, server-side tagging, enhanced conversions, consent mode, Meta CAPI and the OpenAI Conversions API for ChatGPT Ads. The work agencies most often cannot do in-house, and the one that decides whether every other number is right.
• White-label CRO audits — Shopify, WooCommerce and Magento store audits written in your report format.
• Account audits before a pitch or review — an independent read of an account you are taking over.
• Overflow — extra senior capacity for launches, peak season and leave.

Platform agencies: Shopify Plus, Magento and Adobe Commerce

Platform build agencies are often asked by clients to "also run the ads" after launch. I work with Shopify Plus, WooCommerce and Magento / Adobe Commerce stores, and the hard part is usually the same: getting purchase tracking right on a custom checkout before any campaign spends money. I can join at the end of a build to make sure tracking, feeds and Merchant Center are ready on launch day.

How a partnership works

1. A call about the client, not about me. What they sell, what they spend, what is broken, and whether I am the right fit.
2. A fixed scope — a project fee or a monthly fee per account. Never a percentage of ad spend.
3. Access through your accounts. I work under your MCC, Business Manager and GTM containers. Nothing is held in my name.
4. Client-facing or invisible, your choice. I can join calls as part of your team or stay behind the scenes.
5. Documentation for every tracking build and every account, so your team is never dependent on me.

Time zones

I work on India Standard Time (UTC+5:30). That overlaps the UK morning, most of the GCC working day and all of India, with late-evening calls possible for North American agencies. Agencies outsourcing PPC to India usually worry about responsiveness; the honest answer is that a single senior person on a defined set of accounts answers faster than a ticket queue.

What I will not do

• Run accounts where the client has been told I am in-house staff of yours with a different name. White-label means your brand on the work, not a false identity.
• Take on more accounts than I can personally manage.
• Grow spend to grow a fee. I do not charge on spend.

What does white-label PPC mean?

Your agency sells and owns the client relationship; I do the paid media or tracking work behind your brand, inside the client's own ad accounts, with reports in your format.

How do you price white-label work?

A fixed fee per project or a flat monthly fee per account, agreed before work starts. Never a percentage of the client's ad spend.