Work with me

Hire a Performance Marketing Consultant

Seven-plus years running paid media for e-commerce brands and service businesses. I find where your ad spend leaks, fix the measurement underneath it, and rebuild campaigns around profit rather than vanity metrics.

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What you actually get

Most accounts I look at are not short of traffic. They are short of accurate measurement and a clear view of which spend produces revenue. That is where I start.

Performance Marketing

Paid media on Google and Meta, managed to profit rather than to clicks.

Conversion Rate Optimisation

Turning the traffic you already pay for into customers.

Lead Generation

A predictable flow of qualified leads at a cost you can plan around.

E-commerce Growth

Shopping feeds, Performance Max and the unit economics underneath them.

Analytics & Tracking

GA4, GTM and server-side tracking that reports numbers you can trust.

Service details

Background

I have worked in digital marketing since 2019 — starting in marketing automation, then moving into performance marketing and strategy. Most recently that has meant leading marketing for an agency in Riyadh, running performance for a creative agency's e-commerce clients, and handling paid acquisition for a logistics company in Jeddah. Since August 2025 I have consulted independently from Kozhikode, Kerala.

Certifications: Google Ads Search, Google AI-Powered Shopping Ads, Google Ads Display, and HubSpot certifications in CMS for Developers, Content Marketing and Inbound.

Alongside client work I build free tools for marketers — most recently ConvoPixel, a WordPress plugin for ChatGPT Ads conversion tracking.

Engagement options

Performance audit. Fixed fee, fixed scope. A prioritised list of what is broken and what it is costing you. Useful on its own.
Consulting sprint. A defined project — fix the tracking, restructure the account, launch a channel — with a start and an end.
Monthly retainer. Ongoing management with weekly reporting and monthly strategy reviews. Flat fee, never a percentage of spend.

What kind of businesses do you work with?

E-commerce brands that need profitable paid media at scale, and service companies that need a predictable flow of qualified leads. If you are already spending on ads and want the spend to work harder, that is the fit.

Which platforms do you run campaigns on?

Primarily Google Ads — Search, Performance Max and Shopping — plus Meta Ads. Measurement work covers GA4, Google Tag Manager and server-side conversion tracking.

Frequently asked questions

Do you work with businesses outside India?

Yes. I am based in Kerala, India and work remotely with clients across the Middle East, Europe and North America. Calls are scheduled around your timezone.

How do engagements usually start?

With a free 30-minute call, then a performance audit of your existing accounts. The audit stands on its own, so you can act on it with or without an ongoing engagement.

How quickly will I see results?

Tracking and structural fixes usually show up within the first few weeks. Meaningful ROAS or cost-per-lead movement typically takes one to three months, depending on spend level and how much history the account already has.

Can you work white-label through my agency?

Yes. I work inside agency delivery teams as the paid-media or CRO specialist, with or without client-facing involvement.

Where I work and what I specialise in

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Let Me Help You Grow Your Business.

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