Jaseel — performance marketing consultant
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Kozhikode, Kerala

Performance Marketing Consultant in Kerala

Jaseel M is a performance marketing consultant based in Kozhikode (Calicut), Kerala, working with businesses in Kerala and with clients in the UK, the GCC and the rest of India.

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In brief

I am Jaseel M, an independent performance marketing consultant based in Kozhikode (Calicut), Kerala. I run Google Ads, Meta and conversion tracking for businesses in Kerala, and for clients in the UK, the GCC and the rest of India. My focus is paid media that produces customers — not posts, likes or website builds — and I speak English and Malayalam.

What I do for Kerala businesses

  • Google Ads — Search for service businesses, Shopping and Performance Max for online stores, with tracking that counts calls and WhatsApp.
  • Meta Ads — Facebook and Instagram for e-commerce and lead generation, with the Conversions API.
  • Conversion tracking — GA4, Google Tag Manager and server-side setups that report numbers you can trust.
  • Lead generation — for clinics, education, real estate, travel and B2B services, judged on qualified leads.
  • Audits — an independent look at an account your current agency or freelancer is running.

What I do not do: social media posting, SEO packages, logo design or website builds. Plenty of Kozhikode and Kochi agencies do those well; I focus on paid media and measurement.

Kerala-specific realities

  1. WhatsApp and phone come first. Most Kerala enquiries arrive as calls and WhatsApp messages, not forms. If those are not tracked, your campaigns are optimising against a small and misleading sample.
  2. Malayalam and English. Searches and ads work in both. Many users search in English but respond better to Malayalam creative on Meta.
  3. Gulf audiences. Many Kerala businesses sell to Malayalis in the GCC — real estate, education, travel, services for families back home. Campaigns targeting the UAE, Saudi Arabia, Qatar, Oman and Kuwait from Kerala need their own structure, budgets and timings.
  4. Local budgets are often small. For a small budget, a tightly targeted Search campaign with good tracking beats spreading money across five channels.

Kozhikode, Kochi and across Kerala

I am based in Kozhikode and take on businesses from Kochi, Thrissur, Malappuram, Kannur, Thiruvananthapuram and elsewhere in Kerala. Most work is remote; meetings in Kozhikode are easy to arrange.

Kerala businesses with international customers

If you are a Kerala exporter, edtech, travel or service company selling into the UK or the Gulf, that overlap is where I am most useful: I have managed campaigns for UK brands and worked in Saudi Arabia.

Are you based in Kozhikode?

Yes, in Kozhikode (Calicut), Kerala. I work with Kerala businesses locally and with clients abroad remotely.

Do you speak Malayalam?

Yes — calls, briefs and ad copy reviews can be in Malayalam or English.

Frequently asked questions

Can you run Google Ads for a clinic or hospital in Kerala?

Yes, within Google's healthcare advertising policies. See Google Ads for clinics.

Do you work with businesses in Kochi?

Yes, remotely, with meetings arranged when useful.

What is the minimum budget?

There is no fixed minimum, but small budgets are usually better served by a one-off setup and audit than a monthly retainer. I will say which on the first call.

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