Performance Marketing Consultant for Saudi Arabia

What is different about marketing in Saudi Arabia

Working in the Saudi market taught me that copying a UK or Indian playbook does not work. The differences that matter most for paid media:

• WhatsApp and phone are part of the funnel. For services and considered purchases, a large share of buyers message or call before they convert. If only form fills and checkouts are tracked, campaigns optimise against a fraction of real demand.
• Mobile is the default. Landing pages, checkout and lead forms are judged on a phone first.
• Snapchat matters. Snapchat is one of the most-used social platforms in Saudi Arabia, which makes it a serious paid channel there in a way it is not in most Western markets — alongside Meta, TikTok and Google.
• Arabic and English both. Many buyers search and browse in both languages. Campaigns, ads and landing pages often need both versions, written natively rather than machine-translated.
• Seasonality is driven by Ramadan, Eid, White Friday and the national calendar, not by Western retail events. See Ramadan e-commerce ads strategy.
• Local platforms. Many Saudi online stores run on Salla or Zid rather than Shopify or WooCommerce, which changes how tracking and product feeds are set up.

Salla and Zid stores

If your store runs on Salla or Zid, the paid-media principles are the same — accurate purchase tracking, a clean product feed, margin-based targets — but the implementation differs. Each platform has its own way of connecting Google, Meta, Snapchat and TikTok pixels and exporting a product catalogue. The first job is checking what the platform's built-in integration actually sends, whether purchase values and currency are right, and whether anything is double-counted, before deciding whether Google Tag Manager or a server-side route is needed.

Lead generation for Saudi service businesses

My Saudi experience is mostly lead generation for service companies. What made the difference there:

1. A written definition of a qualified lead, agreed with sales before campaigns change.
2. Search campaigns separated by intent, with research traffic kept apart from buyers.
3. Landing pages with one offer each, the main objection answered above the fold, WhatsApp as a visible option.
4. Calls and WhatsApp clicks tracked as conversions.
5. Qualified and won leads fed back to Google and Meta as offline conversions, so the platforms learn what a good lead looks like. See how to improve lead quality.

Riyadh, Jeddah and the rest of the Kingdom

I work with brands across Saudi Arabia, remotely. My previous roles were based on Riyadh and Jeddah businesses; calls run in Saudi working hours, and I am 2.5 hours ahead of Riyadh, which gives a full shared working day.

ChatGPT Ads in Saudi Arabia

At the time of writing, advertising in ChatGPT was not yet live for the Gulf. When it is, the groundwork is the same as everywhere: tracking that can measure it. I built ConvoPixel for that and offer ChatGPT Ads setup in markets where it is available.

Do you have experience in the Saudi market?

Yes. I was Head of Marketing at Collatree Arabia, an agency in Riyadh, and handled paid acquisition for Glaube Logistics in Jeddah, alongside other service-sector lead generation in the GCC.

Do you run Snapchat ads in Saudi Arabia?

Snapchat belongs in most Saudi media plans for consumer brands. I plan and evaluate Snapchat alongside Google and Meta, with the Snap pixel and Conversions API tracked and deduplicated like any other channel.