Performance Marketing
Paid media on Google and Meta, managed to profit rather than to clicks.
Services
Five areas of work, one purpose: making the money you spend on acquiring customers produce more customers. Most engagements start with whichever one is currently costing you the most.
You do not need all five. In practice one of them is currently the constraint — the tracking is lying, the checkout is leaking, the ad account is scaling the wrong products — and fixing that one changes the picture enough to see what the next one should be.
If you are not sure which it is, that is what the free 30-minute call is for.
Paid media on Google and Meta, managed to profit rather than to clicks.
Turning the traffic you already pay for into customers.
A predictable flow of qualified leads at a cost you can plan around.
Shopping feeds, Performance Max and the unit economics underneath them.
GA4, GTM and server-side tracking that reports numbers you can trust.
When you already know the problem, start here.
ChatGPT Ads consultant for e-commerce and lead-gen brands: OpenAI Ads Manager setup, context hints, pixel and Conversions API tracking, and oCPC campaigns.
A fixed-fee Google Ads audit for Shopify, WooCommerce and lead-gen accounts: tracking, Shopping feed, Performance Max, search terms and wasted spend.
Freelance PPC, CRO and conversion tracking specialist for agencies. White-label Google Ads, Meta, Shopping and GTM work for UK, US, GCC and Indian agencies.
Google Shopping ads consultant: Merchant Center fixes, product feed optimisation, custom labels by margin and Shopping campaigns for Shopify and WooCommerce.
Performance Max consultant for e-commerce: brand exclusions, asset groups, listing groups, search themes and new-customer goals. PMax audits and management.
Meta Ads consultant for e-commerce brands: Advantage+ shopping campaigns, catalogue ads, Conversions API tracking and creative testing judged on real sales.
Server-side tracking consultant: server-side GTM, Meta Conversions API, enhanced conversions, consent mode v2 and OpenAI Conversions API, verified.
A Shopify CRO audit that finds where your store loses buyers: product pages, cart, checkout, mobile, speed and trust, ranked by impact.
WooCommerce marketing consultant: Google Ads and Shopping for WooCommerce stores, purchase and Conversions API tracking, feeds and conversion rate optimisation.
Shopify marketing consultant for Google Ads, Shopping, Performance Max and Meta: tracking checked against Shopify orders, feeds fixed, campaigns run to margin.
A few positions that do not change between engagements, because they are the ones that decide whether the work is honest. They are also the ones most likely to cost me money, which is rather the point.
Both. Most engagements start with one problem — usually tracking or paid media — and widen once we can see what the numbers actually say. There is no bundle you have to buy into.
A flat monthly retainer for ongoing work, or a fixed fee for a defined project such as an audit or a tracking build. Never a percentage of ad spend, because that pays me more for spending more of your money.
Yes, including white-label. I work as the paid-media or CRO specialist inside agency delivery teams, with or without client-facing involvement depending on what suits you.
Kozhikode, Kerala, India, working remotely with clients across India, the UK, Europe and the GCC. IST gives useful overlap with all of those.
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