Performance Marketing
Paid media on Google and Meta, managed to profit rather than to clicks.
Services
Performance Marketing Services
Five areas of work, one purpose: making the money you spend on acquiring customers produce more customers. Most engagements start with whichever one is currently costing you the most.
Start where it hurts
You do not need all five. In practice one of them is currently the constraint — the tracking is lying, the checkout is leaking, the ad account is scaling the wrong products — and fixing that one changes the picture enough to see what the next one should be.
If you are not sure which it is, that is what the free 30-minute call is for.
Conversion Rate Optimisation
Turning the traffic you already pay for into customers.
Lead Generation
A predictable flow of qualified leads at a cost you can plan around.
E-commerce Growth
Shopping feeds, Performance Max and the unit economics underneath them.
Analytics & Tracking
GA4, GTM and server-side tracking that reports numbers you can trust.
How I work
- Measurement before optimisation. I will not tune bids on numbers I have not verified.
- Flat fees. Never a percentage of ad spend.
- Your accounts, your data. Everything built under your billing and yours to keep.
- Plain reporting. What changed, why, and what it means — not a platform screenshot.
- Honest scope. If a retainer is not what you need, I will say so on the first call.
Frequently asked questions
Do you offer these services separately or together?
Both. Most engagements start with one problem — usually tracking or paid media — and widen once we can see what the numbers actually say. There is no bundle you have to buy into.
How do you charge?
A flat monthly retainer for ongoing work, or a fixed fee for a defined project such as an audit or a tracking build. Never a percentage of ad spend, because that pays me more for spending more of your money.
Do you work with agencies?
Yes, including white-label. I work as the paid-media or CRO specialist inside agency delivery teams, with or without client-facing involvement depending on what suits you.
Where are you based and who do you work with?
Kozhikode, Kerala, India, working remotely with clients across India, the UK, Europe and the GCC. IST gives useful overlap with all of those.
Let's Talk
Let Me Help You Grow Your Business.
Book your free performance analysis call. No pressure, no obligations, just honest insights about your marketing performance.
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