Jaseel — performance marketing consultant
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About

About Jaseel M

Independent performance marketing consultant, based in Kozhikode, Kerala, India. I help e-commerce brands and service businesses turn ad spend into profit — and I build free tools for marketers along the way.

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In brief

Jaseel M is an independent performance marketing consultant based in Kozhikode, Kerala, India, working with e-commerce brands and service businesses in the UK, Saudi Arabia, the UAE and India. He specialises in Google Ads, Google Shopping and Performance Max, Meta Ads, ChatGPT Ads, conversion rate optimisation and server-side conversion tracking, has worked in digital marketing since 2019, and is the author of ConvoPixel, a free WordPress plugin for ChatGPT Ads conversion tracking.

Quick facts
Name Jaseel M
Role Independent performance marketing consultant
Based in Kozhikode (Calicut), Kerala, India — IST, UTC+5:30
Works with E-commerce brands and service businesses in the UK, Saudi Arabia, the UAE and India
Specialisms Google Ads, Shopping & Performance Max, Meta Ads, ChatGPT Ads, CRO, GA4 & server-side tracking, lead generation
In digital marketing since 2019; independent since August 2025
Languages English, Malayalam
Website jaseel.me
Email [email protected]

Background

I started in marketing automation, moved into performance marketing and strategy, and have spent most of my career on the part of marketing that has to justify itself in revenue.

  • Head of Marketing, Collatree Arabia — an agency in Riyadh, Saudi Arabia.
  • Performance marketing strategist, via Adrex Creative — a UK creative agency's e-commerce clients, including the British swimwear brand Seaspray and the made-to-measure manufacturer Lister Cartwright.
  • Paid acquisition, Glaube Logistics — a logistics company in Jeddah, Saudi Arabia.
  • Independent consultant since August 2025, working from Kozhikode with brands and agencies in the UK, the GCC and India.

The case studies describe the work in more detail, honestly and without invented percentages.

What I work on

Certifications

  • Google Ads Search
  • Google Ads AI-Powered Shopping Ads
  • Google Ads Display
  • HubSpot: CMS for Developers, Content Marketing, Inbound

Tools I have built

  • ConvoPixel — a free WordPress plugin for ChatGPT Ads (OpenAI Ads) conversion tracking. It sends leads, calls, chat clicks, sign-ups and WooCommerce sales through the OpenAI measurement pixel and Conversions API with automatic deduplication. Published by me as 2jaseel, with a promo and setup tutorial on YouTube.
  • Break-even ROAS calculator — the target every e-commerce channel should be judged against.

How I work

  • Measurement before optimisation. I do not tune bids on numbers I have not checked against your orders or CRM.
  • Flat fees. Never a percentage of ad spend.
  • Your accounts, your data. Everything is built in your accounts and stays with you.
  • Honest scope. If an audit is better value than a retainer, I say so.

What clients say

Seven public recommendations on LinkedIn, including from the founder of i47 Labs, the Director of Operations at FAYY Health Clinic, and the founder of Eco Brown Essentials. They are reproduced word for word on the home page.

Elsewhere

Frequently asked questions

Who is Jaseel M?

An independent performance marketing consultant based in Kozhikode, Kerala, India, who helps e-commerce brands and service businesses in the UK, the GCC and India with Google Ads, Meta, ChatGPT Ads, CRO and conversion tracking.

What is jaseel.me?

Jaseel's consulting website, with his services, case studies, free tools such as ConvoPixel, and practical guides on paid media and tracking.

Is Jaseel an agency?

No. He works independently and does the work himself, sometimes as a white-label specialist inside agency teams.

How do I contact Jaseel?

Email [email protected], book a free 30-minute call at jaseel.me/meeting/, or message him on LinkedIn.

Related

Hire me

Engagement options: audit, sprint or retainer.

Services

Everything I work on, in one place.

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