Performance Marketing
Paid media on Google and Meta, managed to profit rather than to clicks.
Performance Marketing & CRO Consultant
I Identify The Most Efficient Ways To Grow A Business.
I help e-commerce businesses and service companies maximize their advertising ROI through data-driven performance marketing. I focus on profitable customer acquisition and measurable growth.
Services
Five areas of work. Most engagements start with whichever one is currently costing you the most.
Paid media on Google and Meta, managed to profit rather than to clicks.
Turning the traffic you already pay for into customers.
A predictable flow of qualified leads at a cost you can plan around.
Shopping feeds, Performance Max and the unit economics underneath them.
GA4, GTM and server-side tracking that reports numbers you can trust.
How Does It Work
A free call, an audit of what is actually running, a roadmap you could act on without me, then implementation with weekly reporting. You can stop after any stage.
1
We discuss your business model, current ad spend, ROAS targets, and pain points. I ask about your conversion tracking setup, customer acquisition costs, and scaling goals.
2
I audit your current campaigns across Google Ads, Meta, and Shopping. I analyze conversion tracking accuracy, identify revenue leaks, and calculate your true ROAS. I compare your performance against industry benchmarks.
3
I create your custom performance roadmap: optimization priorities, channel strategy, audience segmentation, bid strategies, and conversion tracking fixes. You get a clear action plan with expected ROAS improvement and realistic timelines.
4
We implement and optimize your campaigns for maximum profitability. You get weekly performance reports, real-time optimizations, and consistent month-over-month ROAS improvement. Your ad spend generates predictable revenue.
Connect With Me On LinkedIn
Testimonials
Seven public recommendations from LinkedIn, reproduced word for word. Each one is on my LinkedIn profile under the name and date shown.
Jaseel is an SEM genius. With the same budget, we now generate 7X more leads. While his optimisation skills are great, what I really admire about him is his sense of ownership. He constantly monitors various aspects including website errors and online reputation, and ensures everything is healthy. Glad to have found him, and look forward to work with him for all my web properties in future as well.
I am writing this letter to highly recommend Jaseel for his outstanding work in the field of online paid advertising. His expertise and dedication make him an excellent choice for any organization seeking reliable and effective advertising services.
Jaseel is a hardworking and smart efficient professional I’m very pleased with this work, Highly Recommended
It’s rare that you come across standout talent like Jaseel. Any project that was assigned to Jaseel was handled in a timely and efficient manner, but his creativity and sense of design created an online space that was top notch and professional, allowing our brand to stand out from the competition. I would highly recommend Jaseel as an outstanding talent to any team.
Jaseel is a hard-working and talented digital marketing professional. He works with a high degree of ownership and professionalism. He is a highly reliable person and a quick learner. He always comes with a solution, and that’s what I genuinely appreciate in him. He would be a great asset to any organization he works with. I wish him all the success in his career.
Jaseel is great to work with! He is quick to respond and helps with any questions we have! He is great at explaining complicated issues to those who aren’t as familiar with maintaining a website! I highly recommend Jaseel for his skills with website maintenance services.
Jaseel is hard working, committed and has good attention to detail. As part of our digital marketing team, based off-shore, he was very responsive and organized which are important traits when working with remote teams. And he’s thorough with his area of expertise/web development as well.
Plans, builds and manages paid advertising so that it produces profit rather than traffic. In practice that means auditing what is already running, fixing the conversion tracking underneath it, restructuring campaigns around what genuinely converts, and reporting against cost per customer instead of clicks and impressions.
A flat monthly retainer for ongoing management, or a fixed fee for a defined project such as a performance audit or a tracking rebuild. Never a percentage of ad spend. The exact figure depends on scope and channel count, and I quote it after the first call rather than from a price list.
Yes. I am based in Kozhikode, Kerala and work remotely with clients across India, the UK, Europe and the GCC. IST overlaps usefully with all of them, and calls are scheduled around your timezone.
E-commerce brands and service companies already spending on ads — typically from around $2,000 a month upwards, where there is enough data for optimisation to pay for itself. Below that an audit is usually better value than a retainer, and I will tell you so.
Tracking and structural fixes usually show within the first two to three weeks. Meaningful movement in ROAS or cost per lead typically takes one to three months, depending on spend level and how much history the account already has.
You get me, not an account manager relaying instructions to a junior. Fewer clients, direct contact, and no incentive to grow your spend for its own sake. The trade-off is honest: an agency has more hands. If you need a team of six, say so and I will tell you straight.
Narrower pieces of work inside the five services above — each one a common reason people get in touch.
ChatGPT Ads consultant for e-commerce and lead-gen brands: OpenAI Ads Manager setup, context hints, pixel and Conversions API tracking, and oCPC campaigns.
A fixed-fee Google Ads audit for Shopify, WooCommerce and lead-gen accounts: tracking, Shopping feed, Performance Max, search terms and wasted spend.
Freelance PPC, CRO and conversion tracking specialist for agencies. White-label Google Ads, Meta, Shopping and GTM work for UK, US, GCC and Indian agencies.
Google Shopping ads consultant: Merchant Center fixes, product feed optimisation, custom labels by margin and Shopping campaigns for Shopify and WooCommerce.
Performance Max consultant for e-commerce: brand exclusions, asset groups, listing groups, search themes and new-customer goals. PMax audits and management.
Meta Ads consultant for e-commerce brands: Advantage+ shopping campaigns, catalogue ads, Conversions API tracking and creative testing judged on real sales.
Server-side tracking consultant: server-side GTM, Meta Conversions API, enhanced conversions, consent mode v2 and OpenAI Conversions API, verified.
A Shopify CRO audit that finds where your store loses buyers: product pages, cart, checkout, mobile, speed and trust, ranked by impact.
WooCommerce marketing consultant: Google Ads and Shopping for WooCommerce stores, purchase and Conversions API tracking, feeds and conversion rate optimisation.
Shopify marketing consultant for Google Ads, Shopping, Performance Max and Meta: tracking checked against Shopify orders, feeds fixed, campaigns run to margin.
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