Jaseel — performance marketing consultant
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United Kingdom

Freelance Google Ads & PPC Consultant for UK Brands

Jaseel M runs Google Ads, Shopping, Performance Max and Meta for UK e-commerce brands — independently or through UK agencies — with UK spelling, UK reporting conventions and your morning as my afternoon.

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In brief

Yes — I work as a freelance Google Ads and PPC consultant for UK e-commerce brands, remotely from India. I have run Shopping, Performance Max and Search for UK Shopify brands in swimwear and made-to-measure home furnishings, I report in pounds and against UK VAT-inclusive pricing, and my working day overlaps UK mornings. Fees are fixed or a flat monthly retainer, never a percentage of spend.

UK work so far

Most of my e-commerce experience is with UK brands, delivered as performance marketing strategist through a UK creative agency:

  • Seaspray — a premium British swimwear and resort-wear brand on Shopify. Product feed rebuilt around how people search for swimwear, catalogue segmented by margin band and stock depth, Performance Max given brand exclusions and product-group asset groups, and budgets planned around a very seasonal demand curve.
  • Lister Cartwright — a British made-to-measure blinds and home furnishings manufacturer with more than 150 years of history. Search built around made-to-measure intent, tracking extended through the configurator, and sample requests valued as a conversion in their own right.

More detail on the case studies page. Figures are shared on a call, not published.

What UK e-commerce PPC needs

  • Shopping-first structure. For most UK retail categories Shopping and Performance Max carry the account; the product feed decides how well.
  • Margin, not ROAS. UK prices include 20% VAT; platform revenue usually does too. Targets are set from contribution margin after VAT, cost of goods, shipping and returns — use the break-even ROAS calculator.
  • Consent mode v2 and UK GDPR. UK sites need consent signals passed to Google tags; tracking is built to respect them first. See server-side tracking.
  • Seasonality planned, not reacted to. Black Friday, Christmas, January sales, summer — budgets and targets set weeks ahead.
  • Returns-adjusted reporting for fashion and home, where return rates change what a sale is worth.
  • ChatGPT Ads readiness. Ads in ChatGPT reached the UK in June 2026; I built the WordPress tracking plugin for them and can set up a test once tracking is in place.

Why a freelance PPC consultant instead of a UK agency

Freelance consultant Typical agency
Who does the work The person you speak to Often a junior executive
Number of accounts A small number Many per account manager
Fee Fixed or flat monthly Often a percentage of ad spend
Contract Short notice, no lock-in Often 6–12 months
Capacity One senior person A team

The trade-off is honest: an agency has more hands. If you need creative production, SEO and paid media from one supplier, an agency is the better fit. If you want one experienced person running your Google Ads properly, that is what I do.

Working hours

I am on India Standard Time, 4.5 hours ahead of the UK in summer and 5.5 hours in winter. My afternoon is your morning, which suits most UK brands: questions sent overnight are answered before your working day starts, and calls are easy to schedule before lunch UK time.

UK agencies

I also work white-label for UK agencies that need a senior PPC or tracking specialist without hiring one — see agency partnerships.

Can a consultant based in India manage UK Google Ads properly?

Google Ads is managed remotely whoever runs it. What matters is knowing the UK market — pricing with VAT, seasonality, consent rules, consumer expectations on delivery and returns — and I have managed UK Shopify brands through a UK agency.

Do you invoice in pounds?

Yes, I can quote and invoice in GBP.

Frequently asked questions

Do you work with London brands?

Yes, and across the UK. Everything is remote, with calls scheduled in UK hours.

Can you set up GA4 for a UK site?

Yes — GA4, Google Tag Manager, consent mode v2 and enhanced conversions, reconciled to your store orders.

Do you manage Microsoft Ads for UK brands?

Where it makes sense, usually as an import of proven Google Search and Shopping campaigns.

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