https://jaseel.me/insights/ Practical guides on Google Ads, Shopping, Performance Max, Meta, ChatGPT Ads, CRO and conversion tracking by Jaseel M. en Wed, 07 Oct 2026 09:00:00 +0530 https://jaseel.me/tools/convopixel/how-to-set-up-chatgpt-ads-conversion-tracking/ https://jaseel.me/tools/convopixel/how-to-set-up-chatgpt-ads-conversion-tracking/ Step-by-step ChatGPT Ads conversion tracking: OpenAI pixel, Conversions API, event IDs for deduplication, the oppref identifier, consent and testing. Wed, 07 Oct 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/chatgpt-ads-vs-google-ads/ https://jaseel.me/insights/chatgpt-ads-vs-google-ads/ ChatGPT Ads vs Google Ads compared: targeting, intent, bidding, tracking and cost — and whether ChatGPT Ads are worth testing for e-commerce in 2026. Wed, 07 Oct 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/shopify-sales-not-matching-google-ads-conversions/ https://jaseel.me/insights/shopify-sales-not-matching-google-ads-conversions/ Why Shopify orders and Google Ads conversions don't match — duplicates, primary vs secondary actions, consent, values and attribution — and how to fix each one. Wed, 07 Oct 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/google-ads-spending-money-no-sales/ https://jaseel.me/insights/google-ads-spending-money-no-sales/ Google Ads spending money but no sales? A diagnostic order: tracking, search terms, Shopping feed, targeting, landing page and offer — and what to fix first. Wed, 07 Oct 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/shopify-traffic-but-no-sales/ https://jaseel.me/insights/shopify-traffic-but-no-sales/ Shopify store getting traffic but no sales? Check traffic quality, tracking, product pages, shipping costs, checkout and trust — in that order. Wed, 07 Oct 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/ab-testing-low-traffic/ https://jaseel.me/insights/ab-testing-low-traffic/ A/B testing with low traffic rarely reaches significance. What e-commerce stores can do instead: bigger changes, upstream metrics and better research. Wed, 07 Oct 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/improve-lead-quality-google-ads/ https://jaseel.me/insights/improve-lead-quality-google-ads/ How to improve lead quality in Google Ads: define a qualified lead, separate intent, fix landing pages, add friction and feed offline conversions back. Wed, 07 Oct 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/meta-ads-roas-dropped/ https://jaseel.me/insights/meta-ads-roas-dropped/ Meta ads ROAS dropped? Check tracking and CAPI, attribution changes, auction costs, creative fatigue, audience overlap and site problems — in that order. Wed, 07 Oct 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/merchant-center-product-disapproved/ https://jaseel.me/insights/merchant-center-product-disapproved/ Fix disapproved products in Google Merchant Center: price and availability mismatches, missing GTINs, image issues, policy problems and landing-page errors. Wed, 07 Oct 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/hubspot-offline-conversions-google-ads/ https://jaseel.me/insights/hubspot-offline-conversions-google-ads/ How to send HubSpot lifecycle stages to Google Ads as offline conversions, so Smart Bidding optimises for qualified leads and customers instead of form fills. Wed, 07 Oct 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/ramadan-ecommerce-ads-saudi-arabia/ https://jaseel.me/insights/ramadan-ecommerce-ads-saudi-arabia/ How to plan Google, Meta and Snapchat ads around Ramadan and Eid in Saudi Arabia: timing, budgets, late-night shopping, creative and delivery cut-offs. Wed, 07 Oct 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/google-ads-for-clinics/ https://jaseel.me/insights/google-ads-for-clinics/ Google Ads lead generation for clinics and healthcare providers: healthcare ad policies, call tracking, landing pages, appointment conversions and lead quality. Wed, 07 Oct 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/ga4-shopify-revenue-mismatch/ https://jaseel.me/insights/ga4-shopify-revenue-mismatch/ They will never match exactly. What causes the gap, how big a gap is normal, and which number to run the business on. Sat, 19 Sep 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/target-roas-from-margin/ https://jaseel.me/insights/target-roas-from-margin/ Break-even ROAS is one divided by your contribution margin. How to calculate yours, and why one target across a catalogue loses money. Sat, 19 Sep 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/performance-max-learning-period/ https://jaseel.me/insights/performance-max-learning-period/ Two to six weeks — and most accounts that never settle were edited too often to get there. What resets learning, and what counts as genuinely broken. Sat, 19 Sep 2026 09:00:00 +0530 Jaseel M https://jaseel.me/insights/should-you-bid-on-your-own-brand/ https://jaseel.me/insights/should-you-bid-on-your-own-brand/ Brand search reports the best ROAS in most accounts and is often the least incremental spend in it. How to test whether yours earns its keep. Sat, 19 Sep 2026 09:00:00 +0530 Jaseel M